Eyecare Business : Marketing and Strategy (9780750672382)

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

Product details

• Format Paperback | 360 pages
• Dimensions 152.4 x 228.6 x 19.05mm | 499g
• Publication date 08 Mar 2001
• Publisher Elsevier Health Sciences
• Imprint Butterworth-Heinemann Ltd
• Publication City/Country London, United Kingdom
• Language English
• Illustrations note black & white illustrations
• ISBN10 0750672382
• ISBN13 9780750672382

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